If you’re a restaurant looking for a simple, in-expensive, yet highly highly profitable strategy, than you’re going to love this blog post.
The restaurant industry is filled with many variables that can greatly affect your business. Everything from weather, seasons, your location, your staff, and the quality, or lack of, your food. As a business owner it’s important to consistently have your tables full.
No one wants to visit the “dead place.” They want to place full of people, life, and laughter. It’s the social proof that the place with all the people “must be good.”
It’s important to note that mobile marketing is powerful, extremely powerful and can fill your tables very quickly so please choose wisely on how you use these strategies.
A simple, straight to the point coupon never hurt anyone. Many restaurants are seeing great success by simply sending out a coupon or discount to their subscribers. Just imagine, it’s a Wednesday night and you know that every Wednesday is your slowest night so you create a Wednesday texting discount club. Send a $10 off or 15% off coupon via text and you’ll start to see some great results.
“Buy any entree and get a free appetizer – TODAY ONLY”
Want to drive more traffic and customers to your store for lunch? Send a quick meal special text message to get the ball rolling.
“Today’s special – Fresh Mahi Mahi, 1 Cold Corona, and Fresh Salad – Only $9.99. See you soon!”
Table Availability Notifications
Lose the big, bulky, clunky vibrating table alert device for a more elegant solution… a text message directly to your customers phone with an emergency notification. It’s cleaner, easier, and much more efficient for your business.
“Your table is now ready. Please come to the front reception area”
Every year I get a postcard from Starbucks on my birthday. It’s a nice “extra” gift that I always use. As a restaurant, learn a bit more about your customers, gather their birthday information, and send them a special gift on their birthday or leading up to their birthday so they can choose your place for their birthday breakfast, lunch, or dinner.
“Happy Birthday! Come in today and get a FREE Key Lime Slice”
Chipotle and Boston Market are both famous for the “card bowl” at their cash registers. This is a great way to collect your customers information for later followup. If you are running a contest or a raffle, you can send a text message to the winner or simply send out a coupon to all of the subscribers to drive more customers to your restaurant.
“Congratulations! You won a $25 gift card to Starbucks! Please show this message to any local Starbucks cashier to claim your prize.”