[NEW FEATURE] Click Tracking & Short URL’s for SMS Text Messages

“You can’t manage, what you can’t measure.”

Peter Drucker said that many moons ago and today you’re going to learn about a brand spankin’ new feature we just released called, Click Tracking, that helps you better manage the effectiveness of your messages.

Click Tracking by Call Loop will not only shorten your links for you, but will also show you how many people click your links from your SMS text messages.

This brand new built-in feature gives you deep insight into how well your campaigns are performing when linking to a website from a text.

No more LONG website url’s that take up your entire message, just enter your URL and click “create” and we’ll automatically shorten it for you and insert it into your message.

How Click Tracking Works

When you create your link, Call Loop converts it into it’s own unique link that’s hosted on our website and domain cllp.co.  Then, when a subscriber clicks on one of the links in your SMS message, we track this as a click and calculate all of the clicks generated for each specific link.

How Do I Track Clicks From My Texts?

Each Call Loop account includes Click Tracking for free and there is no fee for this. To create a trackable link, simply create a Broadcast, Followup, or Trigger SMS text message and click on the “link” icon below the message area.

SMS Click Tracking

Analyzing Your Results

After you send your text message, you’ll be able to track in REAL-TIME the results of your campaign. Here’s what the snapshot will look like:


So… what do you think? Give it a try and let us know your thoughts and results from your campaigns!

Google Analytics Tracking

Google Analytics

You can easily track your text messages with Google Analytics. To do this, create your URL using the Google URL Builder. Then copy the link and create your trackable link within Call Loop.

Chris Brisson

Chris is the co-founder and CEO at Call Loop. He is focused on marketing automation, growth hacker strategies, and creating duplicatable systems for growing a remote and bootstrapped company. Chat with him on Twitter at @chrisbrisson

  • Crispin

    Hi Chris

    Could we use use Bit.ly as a URL shortener and tracking? They allow us to use our own domain. For example, call.co/a6kjdn

    Thank you.

    • You can use Bitly and track your clicks that way if you’d like, but the stats won’t show up in Call Loop. Before that’s how many customers would do it, but now that’s it’s built in to Call Loop it’s easier and faster.

  • What is the price/cost after 25 messages Chris? Do you happen to have one-timer for your new offer like a granfathered in price? If not would you consider one as other companies have done, think of National Geographic with their magazines or other internet marketing companies with some of their products? I know I have been grandfathered into one for a one-time price and there after it was more expensive or monthly subscription to use.

    • The new click tracking feature is included with all users. You just pay per message and can see the pricing here: http://www.callloop.com/pricing/

      We have a cost per message, so there’s no way to have a one-time price or else we’d be out of business 🙁