The SMS short code service is a specialized messaging system that allows businesses to send and receive text messages using shortened phone numbers, typically consisting of five or six digits. There are two types of short codes: dedicated short codes, which are used exclusively by one business, and shared short codes, which are no longer available due to regulatory changes. Businesses can also obtain vanity dedicated short codes, which are customized to be memorable. This service enables businesses to engage with their audience via text marketing, notifications, and other messaging campaigns.

Businesses use shortcodes for texting to facilitate efficient and effective communication with their audience. Shortcodes offer advantages such as high-volume messaging, quicker delivery speeds, and enhanced brand recognition.They provide a streamlined opt-in method for recipients and support various applications like marketing messages, two-factor authentication, and customer support.

To obtain short codes for text messaging, businesses need to go through a short code application process. At Call Loop, we help coordinate this process with mobile carriers. The application involves submitting detailed information about the intended use of the short code and obtaining final approval.Once approved, businesses may need to pay a monthly cost for the short code service. The cost can vary depending on factors such as usage volume and whether it's a dedicated or vanity short code. Dedicated short codes are exclusively used by one business, while vanity short codes are customized to be memorable.

A valid short code for texting is a designated phone number specifically allocated for SMS communication. However, it is important to note that shared short codes are no longer allowed. Only dedicated short codes, which are exclusively used by one business, are permitted. This ensures compliance with industry regulations and enhances message deliverability and security.

Using a dedicated short code offers businesses exclusive use of the number, enhancing brand recognition and ensuring messages are clearly associated with their brand. It also provides greater control over messaging campaigns and subscriber interactions.

The approval process for a short code typically takes between 8 to 12 weeks. This timeframe can vary depending on several factors, including the complexity of the application and the responsiveness of mobile carriers and regulatory bodies involved. Businesses need to submit detailed information about the intended use of the short code and ensure compliance with all relevant regulations. Delays can occur if additional information is required or if there are issues with the application.

No, Call Loop does not support the use of shortcodes internationally. While shortcodes can be used in different countries, their availability and regulatory requirements vary. Each country often has its own set of rules and regulations for shortcodes, and businesses typically need to obtain separate shortcodes for each country they operate in. Therefore, for international SMS messaging, alternative methods like long codes or virtual numbers may be more suitable.