SMS Marketing

Reach Everyone
All mobile devices can receive texts, while only smart-phone users can access email

Achieve Instantaneous Contact
SMS texts notify and alert users immediately, unlike email, which needs to be open, clicked and refreshed

Have Complete Control Over Your Message
Schedule an exact time to deliver the perfect message at specifically the right moment

Promote Your Website
Drive traffic to your landing page and websites, earning clicks and starting more conversions.

Reward Your Customers
Send discounts and special offers to your customer base.

Advertise Offers
Text coupons with discounts offered for a limited time, as customers are more likely to jump on a deal that won’t last

Keep Your Customers in the Loop
Text your base with updates on new products, features or availabilities

Announce Events
Let your customers be the first to know about upcoming events, sales or conferences

DO – Be clear about what they’re getting into.
Customers are giving you permission to contact them directly, so be sure you are using direct and concise language so there are no surprises when they receive their first text.

DO – Get their permission to be texted.
Use text to join keywords or upload your subscriber email list to ensure you have customers’ permission to contact them

DO – Keep in touch with your customers.
We recommend one text every week or two, but make sure you let your customers know the frequency you will text on the follow up message from their initial opt in.

DO – Let them know this fact!
A disclaimer stating that text message data rates apply on the follow up text is extremely important and required by the CTIA (The Wireless Association).

DO – Use your text messaging marketing campaign during normal business hours.
No one wants to receive promotional texts too early in the morning or too late at night.

DO – Provide value.
You should be rewarding your loyal subscribers by offering them deals or alerting them to events they would miss out on if they hadn’t allowed you to get in touch with them.

DO – Use your words.
Use simple to understand language and create a short and concise message for your subscribers with a clear point and call to action.

DO – Provide an exit.
Although you want to avoid losing subscribers, you must provide them an easy way for customers you opt out of receiving messages from you.

DON’T – Be vague or you’re sure to get an immediate “STOP”.

DON’T – Assume you have permission when you do not.
It will hurt your brand and could lead to hefty spamming penalty fees.

DON’T – Text message excessively.
No one likes to be bothered all the time, and since messaging data rates apply, you don’t want to end up costing your subscribers money.

DON’T – Leave out messaging rates.
Your business could be subject to a potential lawsuit.

DON’T – Be afraid to get creative.
If the timing fits with your SMS message marketing campaign, say for a free morning coffee, then go ahead and schedule that early morning text. You could make someone’s day!

DON’T – Go too long without getting in touch.
Customers may forget all about you, or worse – think you forgot about them.

DON’T – Overuse texting shorthand.
Bc no1 wnts 2 read this tbh – See? Did you even know what that meant?